Cultivate in Taiwan. Local Operations

Prudential UK plc officially entered Taiwan’s market and established PCA Life Assurance in 1999. Prudential is also well known for its stable financial system, high-quality customer service and diversified marketing channels through international brand.

About us

Deeply Cultivate in Taiwan. Local Operations.

PCA Life Assurance is part of Prudential UK plc and officially entered Taiwan’s life insurance market in 1999. With the leading advantages in retirement planning, investment and protection insurance products of the holding company, PCA Life Assurance can flexibly collaborate with strategic partners through multiple channels, such as bancassurance, telemarketing, group insurance, online insurance, insurance agents and brokers, to provide high-quality services for local customers.

PCA Life Assurance has been diligent in improving brand satisfaction and growing in Taiwan market. We continuously invest in funds and technology to ensure long-term operation and growth in Taiwan.

PCA Life Assurance maintains a sound finance and has long-term development prospects. In conjunction with multiple channels, we provide customers comprehensive and trustworthy financial and protection planning. PCA Life Assurance will keep developing new distributions and fulfill the commitment to cultivate in Taiwan deeply.

Timeline of Taiwan History


  • Won first place in the "Comprehensive Score of Claims Appeals" by The Financial Supervisory Commission, R.O.C.

  • Risk Management, Insurance & Finance Foundation Magazine: "Insurance Quality Award" - "The Best Known" Award



  • "Future Education 100" by the Global Views Educational Foundation

  • 2019 Excellent Insurance Appraisal "Best Product Award"

  • British Chamber Commerce in Taipei: Better Business Awards-"Business Leaders of the Year"

  • Faith, Hope & Love Awards of Insurance: "Best Social Responsibility Award"

  • The Financial Supervisory Commission: improves the insurance performance of Taiwanese citizens



  • Faith, Hope & Love Awards of Insurance: “Best Social Responsibility Award”

  • British Chamber Commerce in Taipei- Better Business Awards-"Corporate Social Responsibility" Award



  • Won second place among the fastest growing companies in the financial industry through “Top Two Thousand Surveys" by CommonWealth Magazine



  • Continue the “Happy2gether” philosophy to arouse women to take care of themselves before looking after their loved ones through the brand advertisement.



  • Release the happiness concept of “Happy2gether”



  • Risk Management, Insurance & Finance Foundation Magazine “Best Quality Awards of Insurance”: "The Best Known" and “Best Salesforce”, the only foreign life insurance company that won two awards



  • CommonWealth Magazine: "Gold Service Award" Top 5 in Life Insurance industry



  • Risk Management, Insurance & Finance Foundation Magazine “Best Quality Awards of Insurance”: "The Best Known", "Best Salesforce", "Best Claims Service", "Most Recommended" awards



  • The Fourth Taiwan Insurance Excellent Performance Award: “Innovative Community Service Award”



  • Risk Management, Insurance & Finance Foundation Magazine: “National Best Life Insurance Company Ranking”, “Most Recommended”, “Best Claims Service” - Top Five Insurance Company



  • Risk Management, Insurance & Finance Foundation - Faith, Hope & Love Awards of Insurance: “Best Insurance Professional Award”



  • The 61st Golden Merchant Awards "Excellent Foreign Merchant Award" (The General Chamber of Commerce of the Republic of China)

  • Taiwan Insurance Excellence Award "Product Innovation Excellence Award" and "Charity Image Excellence Award"



  • Initiated Unit-Linked Insurance Plan with account



  • Initiated Unit-Linked Insurance Plan with insurance rider



  • Established Unit-Linked Insurance Plan



  • Prudential Life entered Taiwan’s insurance market


Our Purpose

Always Listening, Always Understanding.

For every policy, PCA Life Assurance emphasizes on “Start from listening, earnestly and sincerely”. Listening the true voice from customers’ heart, we offer the best insurance solution. We respond to customers’ demand in terms of protection with comprehensive product planning and professional insurance service.

For every policyholder, PCA Life Assurance seriously realizes customer commitment. By providing accurate, fast and convenient services, we strengthen our customers' trust in Prudential Life. We assure that customers have a pleasant experience at different life stage and every contact with us.

PCA Life Assurance hold the core value of steady operation and strictly compliance financial discipline. In the future, PCA Life Assurance will continue to integrate the professional resources from our group, which operates over a hundred years. We will also adhere to the commitment of deeply cultivation in Taiwan with providing innovative insurance products and diversified integrated distributions. We are aiming to give powerful marketing support to our partner and protect more policyholders' planning vision for a better life.